外刊:，Ice，cream，brand，offering，$5K，endorsement，deal，to，those，who，keep(附2024年最新排行榜前十排名名单)

Ice cream brand offering $5K endorsement deal to those who keep New Year’s resolutions

By Brittany Kasko FOXBusiness

Published January 3, 2024 7:43pm EST

Eating ice cream could actually benefit your New Year’s resolution in 2024.

Halo Top announced a new program and endorsement deal for anyone with a goal-based resolution this year.

The low-calorie, high-protein ice cream brand announced it's accepting applications to become a Halo Top Athlete.

Ten lucky athletes will be paid $5,000, receive exclusive swag and get a series of one-on-one coaching sessions to help them achieve their goals — plus a talent manager and plenty of Halo Top ice cream, according to the brand.

The endorsement deal, which is an incentive for keeping those New Year’s resolutions, is encouraging applications through the company's website until Jan. 20.

Athletes chosen by Halo Top must be over age 18, have a New Year's resolution or goal, and live in the United States.

To be considered, applicants must have a goal, live in the United States and be 18 years of age or older.

If selected, Halo Top Athletes will need to create a 30-second video post each week for eight weeks. They'll need to update viewers on how their progress is going toward their goal — while eating ice cream.

The videos will be featured on the company's website for fans of the low-calorie ice cream brand to view.

Halo Top Athletes will be given $5,000, branded swag, a series of coaching sessions — and more.

The Halo Top Athletes will begin their work for the brand on Feb. 20 — for what Halo Top calls "signing day."

The challenge will end in mid-April.

Applicants are being asked to submit the application along with a photo of themselves and a 30-second video explaining their goal and why it’s important to them, according to the brand.

Applicants will be judged on goal uniqueness, goal achievability, how inspirational the goal is, their storytelling ability and of course their love of Halo Top ice cream.

Halo Top is known for its low-calorie, high-protein ice cream.

Halo Top director of brand marketing Ryan Roznowski said in a press release that the brand hopes to help individuals stick with their New Year’s resolution.

"It’s pretty easy to get discouraged by New Year’s resolutions when they are too rigid or limiting," he said.

"But when there is a way to progress on our wellness journeys without having to cut out the things we love — like ice cream — sticking to New Year’s resolutions is something we can all pull off."

Halo Top, founded in 2011, is available nationwide with some of its most popular pints of ice cream containing less than 300 calories.

Ice cream brand offering $5K endorsement deal to those who keep New Year’s resolutions

冰淇淋品牌向那些坚持新年决心的人提供5000美元的代言协议

Eating ice cream could actually benefit your New Year’s resolution in 2024.

吃冰激凌真的对你2024年的决心有帮助。

Halo Top announced a new program and endorsement deal for anyone with a goal-based resolution this year.

Halo Top宣布了一项新的计划，为今年有目标决心的人提供代言协议。

The low-calorie, high-protein ice cream brand announced it's accepting applications to become a Halo Top Athlete.

这家低卡路里、高蛋白质的冰激凌品牌宣布，其正在接受成为一名Halo Top运动员的申请。

Ten lucky athletes will be paid $5,000, receive exclusive swag and get a series of one-on-one coaching sessions to help them achieve their goals — plus a talent manager and plenty of Halo Top ice cream, according to the brand.

根据该品牌介绍，10名幸运的运动员能够得到5000美元报酬，获得独家时尚潮品，一系列一对一的辅导课程来帮助他们实现自己的目标，此外还将有一个天才经理和大量的Halo Top冰淇淋。

The endorsement deal, which is an incentive for keeping those New Year’s resolutions, is encouraging applications through the company's website until Jan. 20.

这项代言协议是为了激励坚持新年的决心，在1月20日前通过公司的网站进行申请。

To be considered, applicants must have a goal, live in the United States and be 18 years of age or older.

要注意的是，申请者必须有一个目标，在美国生活，年龄在18岁及以上。

If selected, Halo Top Athletes will need to create a 30-second video post each week for eight weeks. They'll need to update viewers on how their progress is going toward their goal — while eating ice cream.

如果被选中了，Halo Top运动员需要每星期制作一段30秒钟的视频上传，连续八星期。他们需要在吃冰激凌的同时向观众更新他们朝着自己目标前进的进展。

The videos will be featured on the company's website for fans of the low-calorie ice cream brand to view.

这些视频将出现在该公司的网站上，供喜欢低热量冰淇淋品牌的人观看。

The Halo Top Athletes will begin their work for the brand on Feb. 20 — for what Halo Top calls "signing day."

这些Halo Top Athletes将于2月20日开始这一工作，也就是Halo Top称为“签约日”的这一天。

The challenge will end in mid-April.

挑战将持续到四月中旬结束。

Applicants are being asked to submit the application along with a photo of themselves and a 30-second video explaining their goal and why it’s important to them, according to the brand.

该品牌介绍，申请者在提交申请的时候需要附带他们的照片以及一段30秒钟的视频，介绍他们的目标以及为什么这些目标对他们很重要。

Applicants will be judged on goal uniqueness, goal achievability, how inspirational the goal is, their storytelling ability and of course their love of Halo Top ice cream.

将根据申请人目标的独特性、可实现性，目标有多鼓舞人心，他们讲故事的能力，当然还有他们对Halo Top冰淇淋的喜爱程度来对申请人进行评判。

Halo Top director of brand marketing Ryan Roznowski said in a press release that the brand hopes to help individuals stick with their New Year’s resolution.

Halo Top品牌市场主管Ryan Roznowski在一份新闻稿中表示，他们希望能够帮助人们坚持新年决心。

"It’s pretty easy to get discouraged by New Year’s resolutions when they are too rigid or limiting," he said.

“当新年决心太严格或者有限制性时，人们很容易因此感到气馁”，他说到。

"But when there is a way to progress on our wellness journeys without having to cut out the things we love — like ice cream — sticking to New Year’s resolutions is something we can all pull off."

"但是，当有一种方法，可以让我们不需要放弃我们所爱的 — 比如冰激凌 — 同时又能在我们的健康之旅上取得进展时，坚持新年决心是我们每一个人都能做到的"。

Halo Top, founded in 2011, is available nationwide with some of its most popular pints of ice cream containing less than 300 calories.

Halo Top成立于2011年，在全国范围都能买到，其中一些最受欢迎的冰激凌所含的热量低于300卡路里。