2024中国MCN机构排行榜(附2024年排行榜前十排名名单)

互联网周刊发布了“2021MCN机构TOP100排行榜”。榜单聚焦中国MCN行业，从各大MCM机构的红人指数、内容创意、发展潜力三大方面进行综合评分，最终谦寻、美one、新片场、青藤文化、蜂群位列榜单前五位。

序号名称红人指数内容创意发展潜力综合评分1谦寻97.2494.9892.8995.042美one97.1492.5192.5694.073新片场97.0290.6394.4794.044青藤文化97.2191.6391.3993.415蜂群96.7591.7891.2393.256古麦嘉禾96.1391.1592.2693.187大禹网络96.7590.4591.9593.058无忧传媒95.4389.593.5492.829papitube96.8987.9488.6491.1610洋葱视频93.5487.4590.790.5611小象大鹅94.6787.6588.6790.3312二咖传媒92.6488.9587.5189.713橘子娱乐93.4685.8789.2589.5314交个朋友93.2788.3786.9189.5215乾派文化93.2988.2586.8589.4616宸帆90.4886.7387.8488.3517薇龙文化90.8687.6586.0988.218快美BeautyQ92.4385.4786.2988.0619印特玛特91.2985.1587.587.9820众灿互动91.9685.8185.4987.7521白兔视频91.7285.3286.2187.7522如光文化90.8784.5186.5187.323构美91.1485.284.8387.0624初新文化90.4483.5485.6386.5425缇苏89.4684.6683.8185.9826橘曜文化91.6584.3681.7885.9327碎星文化90.9883.2683.1385.7928畅玩文化90.5884.2782.2985.7129如涵文化90.3483.2782.5485.3830娱加娱乐89.6483.2782.4385.1131侵尘文化89.2382.7883.2485.0832聚匠星辰89.9683.5981.5485.0333纯初文化89.7384.1380.0584.6434彦祖文化89.7583.2380.5784.5235纳斯89.3582.0780.1883.8736必客传媒88.6182.3979.9983.6637唤火互娱89.8981.0579.9183.6238摘星阁文化88.4281.8179.8683.3639英雄体育VSPN+89.2781.1179.5183.340橄榄视频88.0582.4879.3283.2841仙梓文化87.6279.681.9283.0542大眼互娱88.7681.9478.3283.0143鸟栖文化87.7381.3979.8582.9944炫步科技87.7280.0180.7982.8445炫石互娱87.8878.3580.2182.1546乐昂网络87.7380.0778.1881.9947蚊子会87.6678.4478.6981.648兰研文化87.4478.2678.8781.5249歪研会88.3477.1876.1180.5450华星酷娱87.3677.4676.4280.4151猫爪互娱87.0376.6577.2380.352戌时TV87.3676.4376.8680.2253风马牛传媒87.5676.5476.4580.1854酒仙网87.4276.5876.3680.1255奶酪星球87.6475.2176.1479.6656次元星86.6975.8576.4279.6557蒲公英86.3376.7575.4879.5258北福优品86.0174.5677.7979.4559集淘86.0274.8976.9679.2960众乐互娱86.9775.5875.0879.2161达人说86.4177.5872.9178.9762叁月半86.2574.5475.2178.6763番茄蛋传媒85.2976.273.9178.4764告趣85.3973.7375.9778.3665青英文化84.3875.7574.7578.2966善见文化85.9172.8275.6678.1367趣星传媒84.7274.6874.7878.0668银河众星85.6673.6174.747869视觉姬文化84.2674.1375.4777.9570湖南大声传媒84.6572.9675.8377.8171声曜文化85.0272.0475.7577.672哈雅仕85.0773.9173.6677.5573意涂84.5973.5373.0977.0774精享文化84.0274.1172.1976.7775萤火虫短视频84.1371.6673.5176.4376月退文化82.4875.0771.476.3277啊噗啊噗82.3873.6372.6276.2178秀蜜网络83.4772.2272.7776.1579君盟84.4572.0970.8975.8180梵维83.0671.0973.2875.8181是大腿81.1674.6870.6875.5182LIKO里刻文化81.3572.7171.9475.3383遥望81.0771.7872.6375.1684灵犀互娱82.5572.3770.5175.1485卓骞文化82.3570.7872.1475.0986本新VISION82.0671.1371.7974.9987Sandbox81.4572.3670.4174.7488就有了光MCN81.8469.872.5474.7389明睿传媒81.2372.5769.6874.4990栗子说81.0670.8369.1573.6891飞涛文化80.8569.5270.673.6692泊雅传媒81.1568.3470.2573.2593麻瓜联盟80.3370.868.5373.2294西多79.9668.6869.8672.8395机器猫传媒80.2770.9267.0672.7596秀猪80.0368.0769.7972.6397联萌传媒80.4168.2267.9872.298渝欣文化80.6868.1766.4671.7799幻游文化81.5365.7365.6870.98100岛屿星辰80.1164.7766.6670.51

2021中国MCN机构排行榜解读

MCN始于美国，MCN机构是指对内容创作者进行集中的管理、打造和营销的一系列网络公司。在此基础上衍生出包括内容生产、运营、营销、电商、经纪、知识付费、IP授权、版权七大类行业发展模式。

买购网查询公开数据，2020年中国MCN机构数量超28000家，相比之下2015年中国MCN机构仅有160家。随着抖音、B站、淘宝等平台“网红”的兴起，仅上海市的MCN机构签约达人就近2000人，覆盖粉丝量上千万的机构33个，拥有千万量级红人的机构13个，累计覆盖粉丝24亿左右。

虽然兴起时间短暂，但整体上中国MCN市场已经逐渐趋于饱和，各平台的网红经济获益者也越来越多的集中在头部玩家中。